Kennedy Blue’s Privacy Policy

This Privacy Policy covers the website (the “website”) and is effective as of April 29, 2022

Our Privacy Commitment to You

Kennedy Blue LLC, along with including our affiliates, subsidiaries, and companies under common control (collectively, "we", "our" or "us") respect your privacy and are committed to protecting it through our compliance with this policy. This Privacy Policy is designed to maintain your trust and confidence, help you understand how we collect, use, and protect personally-identifiable information you decide to share, and help you make informed decisions about how you may access, correct, or delete this information. By using or accessing this website, you agree to this Privacy Policy and are accepting all policies and practices described in this Privacy Policy. Your continued use of this website after we make any changes is deemed to be acceptance of those changes, so please check this Privacy Policy periodically for updates.

Messaging Privacy Policy

This Messaging Program Privacy Policy explains how we collect and use information about you in relation to its text message marketing program (the “Messaging Service”). We use Klaviyo to provide the Messaging Service to you. For the purposes of the Messaging Service, Klaviyo acts as our service provider and data processor of your information.

What Information Do We Collect?

We collect information that you provide on this website and through other sources, such as off-line events and wedding fairs. For example, if you choose to place an order or subscribe to certain features available through this website, you must first complete the registration form. During registration you are required to provide personal information, such as your name and email address. We use this information as listed below in “How Do We Use the Information We Collect?” If you place an order, we will require your first and last names, billing and shipping addresses, a telephone number for both billing and shipping addresses, email address, and credit card information. Additionally, if you contact our customer service, we will ask for your name, postal address, email address, telephone number, and any other necessary information needed to assist us with your request.

Children Under Age 13

We do not knowingly collect or solicit personal identifiable information from anyone under 13 years of age. Please do not attempt to register or send any information about yourself to us. If a child has provided this website with personally identifiable information, we ask that a parent or guardian please send us an email at, and we will delete the information about the child from our files.

Information That is Automatically Collected

We use a third party advertising consultant to increase this website’s visibility, and we may collect non-identifying information about your visits for the purpose of improving this website. For example, we may keep track of how you were directed to this website, how you navigate through the website, which products you browse, and which products you purchase. We may also collect data such as a visitor’s IP address, location data and device used. To accomplish this tracking, we use automatic technology such as cookies and search engine analytics.

Personally-identifiable information automatically collected by our website. Our website uses cookies to help customize our website and retain your password so you do not have to re-enter it each time you visit the website. Cookies are small pieces of information that are stored by your browser on your computer’s hard drive. We use both session ID cookies and persistent cookies. We use session cookies to make it easier for you to navigate our website. A session ID cookie expires when you close your browser. A persistent cookie remains on your hard drive for an extended period of time. We set a persistent cookie to store your passwords, so you do not have to enter it more than once. Persistent cookies also enable us to track and target the interests of our users to enhance the experience on our website (such as products recently viewed). We do this through advertising tools such as Google Adwords and Adwords Remarketing.

We also use cookies to help keep track of items you put in your shopping cart, including when you have abandoned your cart. This information is used to determine when to send cart reminder messages via SMS, if you receive text messages from our Messaging Service. For more information on this, please see “Messaging Privacy Policy” below.

Most web browsers automatically accept cookies. If you do not wish to permit the placement of cookies on your computer, most web browsers have a feature which will allow you to block cookies. You can remove persistent cookies by following directions provided in your Internet browser’s “help” file. If you reject cookies, you may still use our website, but your ability to use some areas of our website, such as contests or surveys, may be limited. If you choose to accept cookies, you can later opt out of accepting cookies by following the procedures in “How Can You Review or Remove Information We Collect?” below.

The use of cookies by our tracking utility company and service providers such as Google, Facebook and YouTube, is not covered by our privacy policy. We do not have access or control over these cookies. Our tracking utility company and service providers use session ID cookies to make it easier for you to navigate our site, in order for you to use the shopping cart, etc.

We may also collect certain non-identifying information about visitors to this website, including but not limited to the identity of their internet browsers, types of operating systems, and locations and the domain names of their internet service providers.

We use Google Adwords to employ a software technology called clear gifs (a.k.a. Web Beacons/Web Bugs), that help us better manage content on our site by informing us what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. In contrast to cookies, which are stored on a user’s computer hard drive, clear gifs are embedded invisibly on Web pages and are about the size of the period at the end of this sentence. We do not tie the information gathered by clear gifs to our customers’ personally identifiable information. To learn more about our advertising company’s use of clear gifs, please go to

We use clear gifs in our HTML-based emails to let us know which emails have been opened by recipients. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. If you would like to opt-out of these emails, please see “How Can You Review or Remove Information We Collect.”

The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Information That is Automatically Collected

Online: We use your personal information to accept, confirm, acknowledge, process, fulfill, and ship your orders. Our customer service department may use this information to communicate with you concerning your order. Your credit card information will be electronically stored and processed on a secure server (Secure Socket Layer - SSL Technology), which allows us to bill your credit card company. We also verify credit card purchases through a third-party credit card processor.

Optional Features: We post customer testimonials on our website which may contain the customer’s first name and last initial. If you choose to submit a testimonial, we may use your first name and initial, photographs, wedding story, wedding date and location, and dress style after first obtaining your express permission via email to post these items. We will not share any other personally-identifiable information as part of the testimonial. You may request that we remove your testimonials by contacting our customer service at

If you choose to request information from us or participate in a promotional or marketing program available on the website, such as contests, sales promotions, newsletters, wedding events, and fairs, we may ask for your name, address, phone number, and other information. Supplying this information is strictly voluntary. We also periodically send an email newsletter. If you wish to subscribe to our newsletter(s), we will use your name and email address to send the newsletter to you. Out of respect for your privacy, we provide you with a way to unsubscribe to the newsletter. Please see the “Choice and Opt-out” section for details.

Other Business Purposes

We may also use aggregate, non-identifying information and automatic information concerning our customer website navigation, access, and browsing and purchase activities to improve this website, and for internal marketing, advertising, and other business research purposes.

Public Forums

Our website offers publicly accessible blogs or community forums. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them. To request removal of your personal information from our blog or community forum, contact us at In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why.

Collection of Information

We collect various information on our behalf from and about you, including information you directly provide when you use the Messaging Service. For example, we collect the phone number and email address you provided when signing up for the Messaging Service. When you send messages via the Messaging Service, we will also collect your messaging history and any information included in those messages.

We may also collect information about you using cookies or similar technologies. Cookies are pieces of information that are stored by your browser on the hard drive or memory of your device. Cookies enable personalization of your experience on the Messaging Service (e.g., sending you personalized text messages such as shopping cart reminders).

If you participate in a contest, sweepstakes, research study, or email survey associated with the Messaging Service, we will collect basic contact information and any other information you choose to provide in connection with these activities. We will also collect your contact information if you contact us with questions about the Messaging Service or for customer service.

Use of Information

We use your information to deliver, analyze, maintain and support the Messaging Service. We may also use your information to enhance the Messaging Service features and customize and personalize your experiences on the Messaging Service.

Sharing of Information

We may share, transfer, or disclose your information, if you consent to us doing so, as well as in the following circumstances:

  • Service Providers. We may share your information with third parties to help us provide the Messaging Service to you.
  • Legal Requirement and Protection of Klaviyo and Others. We may disclose your information if we believe such disclosure is necessary or appropriate to: (i) comply with applicable law and legal processes; (ii) respond to requests from public and government authorities, including public and government authorities outside your country of residence; (iii) enforce a contract with us; (iv) protect our rights, privacy, safety, or property, and/or that of our affiliates, you or others; and (v) allow us to pursue available remedies or limit the damages that we may sustain.

    From time to time, we may share aggregate or de-identified information about use of the Messaging Service and such aggregated or de-identified information may be shared with any third party, including advertisers, promotional partners, and sponsors.

Protection of Information

We take a variety of physical, technical, administrative, and organizational security measures based on the sensitivity of the information we collect to protect your information against accidental or unlawful destruction or accidental loss, alteration, unauthorized disclosure or access. Unfortunately, no online activity can be guaranteed to be 100% secure. While we strive to protect your information against unauthorized use or disclosure, we cannot ensure or warrant the security of any information you provide. We do not accept liability for unintentional disclosure.

Retention of Information

We retain your information for as long as you participate in the Messaging Service or as needed to comply with applicable legal obligations. We will also retain and use your information as necessary to resolve disputes, protect us and our customers, and enforce our agreements.

Choices and Controls

Consent to receive automated marketing text messages is not a condition of any purchase. You can opt-out of receiving further commercial text messages via the Messaging Service by responding to any of our text messages with any of the following replies: STOP, END, CANCEL, UNSUBSCRIBE, or QUIT. For additional opt-out information, please review our Terms.

Customer Care

If you are experiencing any problems with the Messaging Service, email us at

Will We Disclose Information Collected to Outside Parties?

Third Parties: We DO NOT sell, trade, or rent your personally-identifiable information to third parties such as marketers or other electric commerce providers, or any other third party, for their promotional purposes.

Contractors: We engage other companies, consultants, and individuals to perform business functions on our behalf, including filling orders, delivering packages, sending packages and mailers, maintaining customers lists, conducting data analysis for website optimization and marketing, and processing payments (including credit card processing). The personal information we provide is only used to perform those specific duties and functions.

Ad Agencies/Consultants: We may share non-identifiable information in aggregate form. For example, we may inform an ad agency or a consultant that a certain number of individuals visited a specific section of the website and/or that certain individuals were from a particular zip code. This information is used to improve the website, and we will not disclose any information that could be used to specifically identify any individual.

Law Enforcement: We may be required to disclose user information pursuant to lawful requests, such as subpoenas or court orders. Additionally, we may share personally-identifiable information when we believe it necessary to comply with the law, to enforce the Terms of this website, or to protect our interests or rights, property, and safety of our employees and customers.

Merger, Acquisition or Sale of our company: If we are involved in a merger, acquisition, or sale of all or portion of its assets, you will be notified via email and/or a prominent notice on our website of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.

Linked Websites: Our website contains links which direct users to websites operated by third parties. Our Privacy Policy does not apply to other websites. If you choose to click on one of these links, you will be directed to the website operated by a third party. Any information that you submit at these websites is submitted directly by you to these third parties and will be governed by that third party’s privacy practices and procedures. We are not responsible for the privacy policies or practices of these third parties.

Social Media Widgets: Our website includes Social Media Features, such as the Facebook, Twitter, Pinterest, and Google+ button and Widgets, such as the Google Plus button or interactive mini-programs that run on our site. These Features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the Feature to function properly. Social Media Features and Widgets are either hosted by a third party or hosted directly on our Site. Your interactions with these Features are governed by the privacy policy of the company providing it.

How Can You Review or Remove Information We Collect?

You can at any time review and update your personal information, including your name, billing or shipping addresses, email address, telephone numbers, and payment method by accessing the My Account section of this website. If your personally-identifiable information changes, or if you no longer desire our service, you may correct, update, delete, or deactivate it by making the change on our member information page, by emailing a customer service representative at, or by contacting us by telephone at the contact information listed below. We will respond to your request within 10 business days.

You can opt-out of our use of cookies as described in “Automatic Information” above. You cannot access or change other non-identifying information that we collect in aggregate or an automatic basis from visitors to our website.

If you no longer wish to receive our newsletter or promotional materials, you may opt-out of receiving them by following the instructions included in each newsletter or communication, or by emailing our customer service at, or at the address and phone numbers listed below. We also offer an opportunity to opt-out of certain communications on the My Account page of this website.

Data Retention

We will retain your information for as long as your account is active or as needed to provide you services. If you wish to cancel your account or request that we no longer use your information to provide you services, contact us at We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

How Do We Protect and Secure Customer Information and Credit Card Information?

We are dedicated to protecting our customer's personal information we collect. To prevent unauthorized access to maintain and ensure the correct use of information, we have established physical, electronic, and managerial security protocol and procedures.

Our store is hosted on Shopify, Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you. Your data is stored through Shopify’s data storage, databases, and the general Shopify application. They store your data on a secure server behind a firewall.


If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.

All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express, and Discover.

PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.

We follow generally accepted industry standards to protect the email address submitted to us, both during transmission and once we receive it. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your email address, we cannot guarantee its absolute security. If we make material changes to the way we use your email address or change our email practices, we will post those changes to this Privacy Policy, the homepage, and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose such information.

Secure transmission is not used for our product pages, general website information, testimonials, or registry, but we do use other means such as firewalls to safeguard confidentiality of this information. Although we cannot guarantee against any loss, misuse, unauthorized disclosure, alteration, or destruction of data, we try to prevent such unfortunate occurrences. Please be aware that no method of transmission or electronic storage provides certainty of security. We therefore cannot guarantee absolute security of the personal information and email addresses we collect.

If you have any questions about security on our Website, you can email us at

What Should I Know About Disclosing Personally-Identifiable Information On Other Websites?

Whenever you voluntarily disclose personally-identifiable information online, such as through emails, message boards, or in chat rooms, that information can be collected and used by others. Additionally, the privacy policies of other websites will vary in how well your personal information is protected. Certain websites may not implement a privacy policy. If you provide personally-identifiable information online that is accessible by the public, you may receive unsolicited messages from other parties. It is ultimately your responsibility to maintain and protect your personally-identifiable information. Before you submit any personally-identifiable information, read the posted privacy policy of every website, whether you are linking from our website or browsing websites on your own.

Your Consent to Terms and Conditions of This Privacy Policy, Including Any Future Revisions

Your use of this website and any dispute arising from it, is subject to this Privacy Policy as well as our Terms and all of the dispute resolution provisions found therein, including mandatory arbitration, limitations on damages and choice of law described in the Terms. If we decide to change this Privacy Policy or our email practices, we will post those changes to this privacy statement, the home page, and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. We reserve the right to modify this Privacy Policy at any time, so please review it frequently. Your continued use of this website after we make any changes is deemed to be acceptance of those changes.. Non-material changes and clarifications will take effect immediately, and material changes will take effect within 30 days of their posting on this website. Unless stated otherwise, our current Privacy Policy applies to all information that we have about you and your account.

Contacting This Website

If you have any questions or concerns, please contact us at You may also call our customer service department in Minnesota at 651-294-7199, and all other areas at 1-844-294-7199.

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